
The Arena
Amazon hands its advertisers to ChatGPT
Two moves this afternoon that say the same thing from opposite ends of the stack: AI is where the money and the compute are heading next. Amazon is letting its advertisers buy inventory inside ChatGPT, and Qualcomm is rebuilding its phone silicon around agents that never phone home. Amazon is letting its advertisers run ads inside ChatGPT, and the world's largest online retailer just validated OpenAI's ad business. The pilot, announced Thursday, lets select U.S. brands that advertise on Amazon










