The Guardrails
Pennsylvania's AI ad-label law starts Dec. 21, fines capped at $3,000
Pennsylvania just put a disclosure requirement on AI advertising, with a 60-day clock and a penalty small enough to read as a rounding error. Both halves of that sentence matter. Gov. Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on Oct. 22, requiring a label on ads whose images, video or audio were generated — or significantly modified — by AI, with the requirement taking effect 60 days later, on Dec. 21.