
The Everyday
McDonald's runs AI pricing across nearly 14,000 restaurants
The pricing algorithm debate has been about airlines and ticket sites for years. It just arrived at the drive-through. A Reuters investigation published Tuesday found McDonald's is using a machine-learning pricing engine across nearly 14,000 restaurants to generate what the company calls "the optimal price" for every menu item at every location — and that franchisees say they are being pushed to accept it. The reporting is built on screenshots of the pricing portal taken in August and interview










