
The Arena
Phil Schiller left the App Store over Apple's margin push
Apple's new leadership wants more money out of the App Store, and the man who ran it for a decade reportedly walked away rather than fight that fight. It matters more than a routine exec shuffle: the store is where the agentic-coding boom has to land. Phil Schiller stepped down as head of the App Store reportedly because he wanted no part of a plan to squeeze more margin out of it. Bloomberg's Mark Gurman reports that new CEO John Ternus and services chief Eddy Cue want to improve App Store mar










