
The Everyday
Nearly 80% of consumers now ask AI before they buy
A new report out of Fudan University says the shopping funnel has quietly grown a new gatekeeper — and it answers in full sentences. Nearly 80% of Chinese consumers now consult an AI tool before making a purchase decision, according to a national consumer spending-intentions survey for Q2 2026 cited in a new report on brand health in the AI era, released at a Fudan University seminar in Shanghai. The habits run through the entire buying journey: people ask chatbots such as ByteDance's Doubao an










