
The Arena
Google hands publishers a button to fight AI search traffic loss
The AI search traffic squeeze is now a two-front story: Google is handing publishers a lifeline that may be mostly symbolic, while the AI-agent gateway market gets messier as a startup and its former tester settle their fight in court — and in the product aisle. Google is handing publishers a new "Preferred Sources" button they can embed on their own sites, letting readers mark them as a favorite source that surfaces more often across Search, Discover, and Google News. The move is Google's most










