
The Arena
Deep Dive — Meta wants a cut of what Muse buys, not your eyeballs
"We believe that Muse will make you money," Mark Zuckerberg told the room at Meta Connect on September 24, "and we are standing behind this by making Muse free for a huge number of tokens with the expectation that over time we will profit by taking a small fee from transactions." Read it again next to what the rest of the industry is doing and it lands as something close to heresy: the world's largest advertising company, announcing that its hottest new product will not carry a single ad. No ban










